| PRO.MOTION aims to facilitate energy efficient transport in residential areas and housing projects. It also aims to change mobility behaviour by influencing people’s travel decisions where the most important ones are taken: at home. A key element is involving residents as well as key stakeholders in housing and transport from the very beginning, in order to create solutions appropriate to the project’s tasks.
PRO.MOTION is a 3 year project, which started in November 2007, supported by Intelligent Energy Europe under the EU STEER Programme. It involves partner organisations from 13 countries and has 14 application sites where different approaches will be implemented.
For more information please go to - www.iee-promotion.eu.
The project’s first newsletter is available for downloading at -
http://www.iee-promotion.eu/docs/PROMOTION_newsletter_no1.pdf.
Mendes GoCar is the Irish Partner in PRO.MOTION and the Irish Applications Site is Cloughjordan in North Tipperary where Ireland’s first Eco-Village is being built adjacent to the existing town.

Crossroads in Cloughjordan
The main objectives for the Irish Applications Site are:
- to work with the existing and future inhabitants to ensure that they can live and work without having to own a car whilst guaranteeing their mobility
- to promote a range of sustainable mobility services, which will offer the opportunity to influence inhabitants to reduce their use of energy through sustainable transport use.
PRO.MOTION activities in Ireland
A comprehensive survey of existing residents of Cloughjordan and selected future residents of the Eco-Village has already been undertaken in order to ascertain their current mobility activities and future mobility needs.
As a result of the survey, the following applications will be implemented: -
- Provision of local travel information - Cloughjordan Travel Information PDF
- Provision of Mobility Advice for the inhabitants to enable them to choose from a number of criteria when deciding which method of transport to use. These criteria include the level of CO² emissions, energy use, cost, time and suitability. This information will be provided through web based software to assist in the decision making process.
As part of the development of this software we have produced a leaflet, Calculating Your Car Costs - Car Costs Calculator PDF
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Work with the local Rural Transport Programme project to improve and extend demand responsive local services as part of an integrated approach, which would link with existing bus and rail services.
Potential results and products: -
- Lower levels of car ownership and use compared to local and national averages
- Overall modal shift of residents from personal car use to more sustainable mobility services
- Use of mobility services at an economically viable level by the end of the project
- Evaluation of mobility services, ascertaining levels of satisfaction amongst all individual users, as well as reduction in energy use and CO2 emissions
- Information and educational material (print and electronic) suitable for general use outside of Cloughjordan to be incorporated into nationally available courses and for study visits by potential followers.
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